
The APCC - Portuguese Council of Shopping Centers promotes the APCC SUMMIT under the slogan NextGen Retail Ecosystem. The event explores the organised retail ecosystem's challenges, trends and opportunities, focusing on the customer experience, evolution of consumer behaviour, omnichannel strategies, phygital, artificial intelligence and sustainability. We believe that the future lies in creating integrated and engaging people-centred experiences. The APCC SUMMIT is a landmark moment on the agenda of the organised retail sector in Portugal, bringing together managers, owners, investors, retailers, suppliers and all those who are part of this multifaceted and dynamic ecosystem in a privileged moment of sharing and networking. Together, we will be able to create more sustainable, immersive, inclusive and diverse ecosystems, in the communities we serve and integrate.
09:00
RECEPTION/EXHIBITION OPENING/WELCOME COFFEE
09:45
OPENING SESSION
10:00
GLOBAL ECONOMIC TRENDS ANALYSIS
10:30
STUDY PRESENTATION: THE SOCIOECONOMIC IMPACT OF THE ORGANIZED RETAIL SECTOR IN PORTUGAL
10:50
TALK: SUSTAINABILITY AS A COMPETITIVE ADVANTAGE
11:35
COFFEE BREAK
12:00
KEYNOTE: THE GREAT ACCELERATION: THE RACE TO RETAIL RELEVANCE
12:30
MORE THAN SHOPPING - SERVICES, LEISURE, CULTURE AND EXPERIENCE
13:15
LUNCH/NETWORKING
15:00
AI REVOLUTION IN ORGANIZED RETAIL ECOSYSTEM
15:30
TALK: TRANSFORMING CUSTOMER EXPERIENCE WITH NEXT-GENERATION TECHNOLOGY
16:15
COFFEE BREAK
16:35
TALK: MANAGING THE NEW CUSTOMER JOURNEY IN AN OMNICHANNEL WORLD
17:20
KEYNOTE: WAKE UP! THE TRUTH ABOUT THE FUTURE OF RETAIL
17:50
CLOSING SESSION
18:00
AFTER WORK PARTY/NETWORKING
R. Rodrigues de Faria 103, 1300-501 Lisboa
Lx Factory is a space of innovation and creativity in Lisbon. Occupied by companies and industry professionals, it has also been the setting for a diverse range of cultural events, in the areas of fashion, art, architecture and music... generating a dynamic that has attracted countless visitors to rediscover this area of Alcântara.